LiFT Sales ConsultantsEstablished 1996
Sell more.
Make every sales conversation count.
Customer-ready teams within days, not quarters.
Years of practice
Teams trained
Avg. client rating
Countries
The problem — normalized
Your team is busy.
The pipeline isn't.
Somewhere between the two,
the deal goes quiet.
The practice
Three disciplines
Every conversation is an asset. Most teams spend it badly.
Customer-ready new hires within days.
Deep discovery process creates customized sales onboarding that dramatically reduces ramp time.
Learn more →Strategy that drives revenue.
Actionable go-to-market strategies, pitch decks, and sales plays built on proven fundamentals.
Learn more →Measurable impact on every team.
From day-three presentations to transformed veteran sellers, the method delivers.
Learn more →From the field
What principals say
"The best sales training I've ever participated in… incredibly meaningful."
"On day 3, I watched my new hire, who has zero technical background, deliver a flawless presentation and role-play tough workflow objections."
Bart Jordan
Senior Regional Manager, Seequent
"No one teaches sales fundamentals like Chris. If you're building a team or launching something new, call Chris Szado. You won't regret it."
Anne-Marie Bisson
Managing Director, Zebricks
"Chris stands apart as a truly visionary sales coach and mentor. He effortlessly pulls you out of the forest and shows you the way."
Liam Brown
Business Development, Radiance Energy
"Turning order takers into order makers was our motto. You can learn more from Chris in a conversation than any book. 100% recommended."
Colin MacIntyre
Account Executive
"I can confidently say: Chris will be a benefit to any sales company. Our work together produced incredibly tangible and scalable best practices."
Matt Farthing
PMP, Workflow Optimization
The practice — principals
Chris Szado
Head of Sales
Sarah Robertson
COC Executive Leadership
Xavier Shive-Sanchez
Lead Generation & Operations
Matthew Logan
Head of Business Development
Alyssa Houde
Omni-channel Marketing & Design
Ready when you are
Begin the
conversation
calendly.com/chris-szado — typically responds within one business day